Roy Peleg

Roy Peleg is the Founder and CEO of Growing Smart LinC.


Roy was previously a co-partner and CEO of Arazim Agro, an agribusiness-oriented consulting company. Before Arazim, Peleg was the Head of Marketing and Business Development in the Asia/Pacific regions of Netafim Ltd.

During his seven years with Netafim, he served as Greenhouse Division Director and Corporate Greenhouse Division Agronomist.


Roy has 15 years of experience in agribusiness, including five years with Fertilizers and Chemical (ICL). Peleg completed an M.Sc. and bachelor’s degree in Agriculture Science at the Hebrew University of Jerusalem.

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Main Office: Keizersgracht 391 A, 1016 Amsterdam, Netherland

Regional Offices:

Israel: Gan Yavne, Israel

South Africa: Johannesburg, South Africa

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